Pharrell Williams is named Louis Vuitton’s creative director

Louis Vuitton has hired Grammy award-winning music producer, songwriter, and Oscar-nominated Pharrell Williams as creative director, succeeding Virgil Abloh.

Abloh, who died November 28, 2021, of cancer, grew up in Rockford, Illinois, to Ghanaian immigrant parents.

Williams’s return to Louis Vuitton is being called a homecoming. 

“I am glad to welcome Pharrell back home, after our collaborations in 2004 and 2008 as our new creative director,” said Louis Vuitton chairman and CEO Pietro Beccari. “His creative vision beyond fashion will undoubtedly lead Louis Vuitton towards a new and very exciting chapter.”

Louis Vuitton is a subsidiary of Louis Vuitton Moet Hennessy or LVMH. The company is based in Paris.

Williams collaborated on sunglasses and jewelry. The sunglasses called “Millionaire” continue to be big sellers.